This template covers the services used on the-first-move.com (web hosting, Brevo, Digistore24, Meta Pixel, TikTok Pixel, Google Fonts). Replace every [PLACEHOLDER], delete sections for services you don’t use, and add your hosting provider. This is not legal advice – privacy law varies by state (e.g. California, Virginia, Colorado, Texas) and by country; have it reviewed by an attorney or checked against a reputable policy generator before publishing.
Last updated: [Date]
[Company/Name], [Address], USA (“we,” “us”) operates the-first-move.com and is the data controller / “business” responsible for the personal information described here. Contact: info@the-first-move.com.
This website is hosted by [Hosting provider, address]. When you visit, the server automatically records standard log data: IP address, date and time, page requested, browser and operating system, referring URL. We use these logs to keep the site secure and running and delete them after [7] days. Our hosting provider processes this data on our behalf under a data processing agreement.
Strictly necessary storage – for example your cookie choice, which we save in your browser’s local storage – is always active. Marketing and analytics services (Meta Pixel, TikTok Pixel, Digistore24 tracking) are loaded only after you consent through the cookie banner. You can change or withdraw your choice at any time via “Cookie settings” in the footer. Most browsers also let you block or delete cookies in their settings.
Your answers to the Quick Test are scored locally in your browser. Nothing is sent to us or anyone else while you take the test. Your resulting type is stored in your browser’s local storage so the page can show it again; it is transmitted only if you choose to request the 7-Day Kickstart (see below).
If you request the free 7-Day Kickstart, we send your email address, your first name (optional) and your Quick Test result (your type) to Brevo (Sendinblue Inc., 456 Montgomery Street, San Francisco, CA 94104, USA, part of the Brevo group), our email service provider, so we can send you the emails you asked for and tailor them to your type. We use double opt-in: the Kickstart only starts after you click the confirmation link, and the time of sign-up and confirmation as well as your IP address are logged as proof of consent. Brevo measures opens and clicks so we can see which emails are useful. You can unsubscribe at any time via the link in every email or by writing to info@the-first-move.com; we then stop sending and delete or anonymize your list data. Brevo processes this data on our behalf under a data processing agreement.
Purchases are processed by Digistore24 (Digistore24 GmbH, St.-Kingaweg 1, 30453 Hannover, Germany, and its affiliates) as the merchant of record. Digistore24 is your contractual partner for the sale and independently responsible for your order and payment data; its privacy policy applies to the checkout. We receive your name, email address and order details from Digistore24 in order to deliver access to the program and provide customer support. Buyers are added to a customer list in Brevo so we can send access, service and product emails; you can unsubscribe from non-essential emails at any time.
With your consent we use the Meta Pixel (Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA) to measure the reach and performance of our ads and to build advertising audiences. The pixel transmits usage data to Meta – pages visited, events such as “Lead” or “Purchase,” IP address and browser information – which Meta may combine with your Facebook or Instagram account. Details are in Meta’s Privacy Policy and Cookie Policy; you can manage ad settings in your Meta account. Withdraw consent at any time via “Cookie settings.”
With your consent we use the TikTok Pixel (TikTok Inc., 5800 Bristol Parkway, Culver City, CA 90230, USA) to measure and optimize ads on TikTok. It processes usage data and events similar to the Meta Pixel. Details are in TikTok’s Privacy Policy. Withdraw consent at any time via “Cookie settings.”
[Option A – fonts loaded from Google:] To display our typefaces, this site loads Google Fonts from servers of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Your browser therefore sends your IP address to Google. [Option B – recommended:] The typefaces are hosted on our own server; no connection to Google is made. (Keep the option that applies. To self-host: download the fonts, embed them via @font-face and remove the Google link from the HTML files.)
If you email us, we use what you send us to handle your request and delete it once it is no longer needed, unless we have to keep it for legal or accounting reasons.
Email list data: until you unsubscribe. Customer data: for the duration of the customer relationship and any legally required retention period (typically up to 7 years for tax and accounting records). Server logs: [7] days. Advertising data: according to the retention periods of Meta and TikTok.
We do not sell personal information for money and do not knowingly share it with third parties for their own marketing. The advertising pixels described above may count as “sharing” for cross-context behavioral advertising under California law – which is why they run only with your opt-in consent, and why you can opt out at any time via “Cookie settings.” We also honor Global Privacy Control (GPC) signals as an opt-out of sharing where technically supported.
Wherever you live, you can ask us to tell you what personal information we hold about you, correct it, delete it, or stop sending you marketing emails. Email info@the-first-move.com and we will respond within the time required by applicable law (usually 45 days). We will not treat you differently for exercising your rights.
California residents (CCPA/CPRA): You have the right to know what personal information we collect, use and disclose (the categories are: identifiers such as name and email; commercial information such as purchases; internet activity such as pages visited and pixel events; and inferences such as your Quick Test type); the right to delete your personal information; the right to correct inaccurate information; the right to opt out of the sale or sharing of personal information (we do not sell; opt out of sharing via “Cookie settings”); the right to limit use of sensitive personal information (we do not collect any); and the right to non-discrimination. You may designate an authorized agent to make a request on your behalf; we may need to verify your identity, usually by confirming the email address on file.
Residents of Virginia, Colorado, Connecticut, Texas and other US states with privacy laws: You have comparable rights of access, correction, deletion, portability and opt-out of targeted advertising; the same email address works for all of them. If we decline a request, you may appeal by replying to our response.
Visitors from the EU/EEA, UK and Switzerland (GDPR): The legal bases for our processing are your consent (email list, advertising pixels), performance of a contract (purchases, access delivery) and our legitimate interest in running a secure website (server logs). You have the rights of access, rectification, erasure, restriction, data portability and objection, and you can withdraw consent at any time with effect for the future. You may also lodge a complaint with your local data protection authority. Where data is transferred to the US, we rely on the providers’ standard contractual clauses and, where applicable, the EU-US Data Privacy Framework.
This website and our products are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with data, email us and we will delete it.
The site is served over HTTPS, and our providers use industry-standard safeguards. No method of transmission or storage is completely secure, but we take reasonable steps to protect your information.
We update this policy when our services or the law change. The current version is always available on this page; the “Last updated” date tells you when it changed last.
[Company/Name]
[Address]
Email: info@the-first-move.com